Menu A/B testing
A/B testing is an effective way to evaluate the performance of different menu variations and optimize your customer experience. With NeatMenu, you can easily create multiple menus within a location and test their performance by showing one version and hiding another for a specific period of time.
How to run your A/B tests
- Log in to your NeatMenu account and navigate to the desired location. Create two or more menu variations with different offerings (or prices) that you would like to test.
- Select one menu variation to be visible to customers, while hiding the other(s).
- Run the A/B test for a specific period of time (e.g., a week or a month). During this time, observe customer engagement, feedback, and sales data related to the visible menu variation.
- After the testing period, switch the visibility settings of the menu variations. Show the previously hidden menu and hide the one that was visible. This will allow you to compare the results of both variations.
- At the end of the second testing period, analyze the data collected for both menu variations. Consider factors such as customer preferences, average order value, and the time spent browsing the menu. Use this data to identify the most effective menu variation for your location.
- Based on the results of your A/B test, implement the winning menu variation for your location. Continue to monitor customer engagement and feedback, making adjustments as needed to further optimize the menu experience.
A/B testing with NeatMenu is a straightforward and effective way to improve your digital menu and enhance the overall customer experience at your location. By following the steps outlined above, you can identify the best menu variation and make data-driven decisions to increase customer satisfaction and revenue.
If you have any questions or need assistance with A/B testing, feel free to reach out to our support.