Looking for ways to increase sales in your bar?
As a bar owner or manager, you're probably always looking for ways to increase sales and revenue. One effective technique to achieve this is upselling. It involves suggesting additional products or services to a customer who is already making a purchase. In the bar industry, this can be especially effective since customers are typically more willing to indulge in a night out and treat themselves to something extra.
The key to successful upselling is to do it tactfully and not be too pushy. A good technique is to suggest items that complement the customer's initial order or match their preferences. But how can you ensure that your staff is effectively doing it and maximizing your revenue potential? Here are some tips to help you.
Train Your Staff on Upselling Techniques
Your staff should be trained on the art of upselling and provided with guidance on how to do it tastefully. Encourage them to ask open-ended questions to learn more about customers' preferences and make suggestions based on that information. Ensure they also have a thorough knowledge of your menu, including any specials or promotions, and are confident in making recommendations. And let's not forget the smiley face as well, a smile can do miracles. Encourage them to keep a positive and friendly attitude towards every single customer.
Showcase Beautiful Images of Your Cocktails
Humans are affected much more by visuals than text alone, and showcasing beautiful images of your cocktails on your digital menu can entice the customer to order more than the average. By using digital menus for your bar, you can provide high-quality images of your drinks along with detailed product descriptions, making it easier for customers to choose what they want. This can help increase sales by enticing customers to try new drinks or order more than they originally intended.
Offer Special Promotions or Deals
Special promotions or deals can be a great way to encourage customers to order more. This could be a happy hour deal or a promotion on a specific item that complements their initial order. By offering promotions and deals, you can create a sense of urgency and encourage customers to take advantage of the offer while it lasts. Update your digital menu so customers will be always informed of the current promotions and special deals.
Use Effective Verbiage
The language used by your staff can greatly impact whether or not a customer chooses to accept an upsell. Encourage your staff to use positive language, such as "I highly recommend," or "You might also enjoy," when making suggestions. These phrases create a positive association with the product and can make the customer more likely to order it.
Keep Your Menu Up-to-Date
Digital menus allow you to make real-time updates to your menu, ensuring that customers always have access to the latest information, including specials and promotions. This can help increase sales by keeping customers informed and enticing them to try new items.
These are just a few examples of how upselling can be an effective technique to increase sales and revenue in your bar. By training your staff on upselling techniques, showcasing beautiful images of your cocktails on your digital menu, offering special promotions or deals, using effective verbiage, and keeping your menu up-to-date, you can successfully upsell and increase your revenue potential. Incorporating digital menus into your bar can also help streamline the process, making it easier for customers to order and enticing them to try new drinks or order more than they originally intended.
